Marketing Plans and VP’s
A marketing plan can be as focused or as wide-ranging as you need it to be. We’ve outlined below what a wide-ranging marketing plan might look like. What your marketing plan looks like will depend upon your business goals.
- Introduction
- Situation Analysis – Internal Analysis
- Value Proposition
- Brand and Reputation
- Service design
- Customer service
- New client development
- Strengths and Weakness
- Situation Analysis – External Analysis
- Customer analysis
- Competitor analysis
- Environmental analysis (including market demographics, economic, technology, natural, cultural, legal/political factors)
- Opportunities and threats
- Goals and objectives
- Business objectives
- Marketing goals (Differentiation, Information/Education, Relationship and Sales)
- Target audience
- Ideal client segments
- Budget
- Costs including production and media
- Marketing strategy
- Value Proposition
- Brand and Reputation
- Service design
- Customer service
- New client development
- Creative strategy
- Major selling ideas to communicate
- Media strategy
- Media mix (traditional, web, digital, other)
- Schedule
- Research and evaluation
- Pre-test
- Post-test
- Measuring effectiveness
- Conclusion
Perhaps you’re looking for something more focused and specific. A promotion plan might be what you need.
Promotion / Business development plan
We’ve outlined below what this kind of plan might look like.
- SWOT analysis
- Ideal client – Your target audience
- Promotion / Business development goals
- Key messages
- Channels
- Action items
- Evaluation
Or perhaps you need help with your value proposition?
Value proposition development
We can work with you to assess and evaluate your current VP and explore ways to add more even value.
To talk to us about your marketing plan and VP challenges and opportunities, contact us.
